Company News, Industry News

Dove’s Newest Campaign Hits Home with Women

Author Image

By: TOM BRANNA

Editor

• Score another hit for Dove’s marketing team. Dove’s newest Real Beauty campaign—a video that has gone viral—showcases that the way in which women depict themselves is dramatically different from how others perceive them.  Unveiled in April, the brand’s short film called “Real Beauty Sketches” explores how women view their own beauty in contrast to what others see. The film features Gil Zamora, a veteran, FBI-trained forensic artist who creates composite sketches of seven women who were hidden...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters